Strategic research for the development of new, customer-driven communications and propositions.
We specialise in:
- Proposition development and testing
- Brand positioning and repositioning
- Needs mapping and segmentation
- Customer journey and experience
- Behaviour change
- Communications strategy
- Customer insight for full-potential planning
Co-creation and Facilitation.
Our toolbox includes:
- Idea generation, Concept development / visualisation
- Customer clinics, Constructor groups, Depth interviewing and ethnography
- Facilitated listening: customer engagement for C suite
- Co-creative research: Clients and customers
- Survey design and analysis, Statistical analysis of data