Strategic research for the development of new, customer-driven communications and propositions.

  • We specialise in:

  • Proposition development and testing
  • Brand positioning and repositioning
  • Needs mapping and segmentation
  • Customer journey and experience
  • Behaviour change
  • Communications strategy
  • Customer insight for full-potential planning

Qualitative, Quantitative,
Co-creation and Facilitation. 

  • Our toolbox includes:

  • Idea generation, Concept development / visualisation
  • Customer clinics, Constructor groups, Depth interviewing and ethnography
  • Facilitated listening: customer engagement for C suite
  • Co-creative research: Clients and customers
  • Survey design and analysis, Statistical analysis of data