Teleforums : our remote research methodology
Why we love them:
Teleforums let us bring together people from all over the country into a single conversation without leaving the house. They’ve been a great tool in our arsenal since before Covid, and they’re a methodology we’ll continue to use in the future. For some topics, respondents are just more comfortable dialling into a conversation than ‘Zooming’ in! The anonymity means they’re more at ease and less focused on how they’re coming across – which is exactly when you get the deepest insight from them.
How we use them:
We’ll continue to keep Teleforums as part of our research offer – especially when clients need answers quickly and efficiently.