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Differentiating the brand experience in a post e-comms world
Even before the recession hit, consumers were powering into the web at a fantastic rate.  According to the Capgemini 'IMRG' index, web purchases were a staggering 75% higher in Jan 2008 than a year before.  The recession may slow this growth up and may quicken the trend - Marketing Week recently announced a projected a continuing, rapid rise in web sales in 2009 against a generally stagnant or declining retail...
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