| Articles
& Papers
Warning
- this section of our website is a FULL MEAL, not a light snack! If you want
to proceed directly to KSBR 'Communication strategy' or return to the main Applications
page; 'positioning', then click the menu below:
Paper
1 
-
Why is defining (and 'enshrining') the positioning so important?
- The 'Brand
Bullseye'>
- The target response statement
- Prospecting for Positionings
- Probing the Corners of the 'mental map'
- Acid Tests>
- Getting the
future edge…
- Customer brand vs Product Brand
- Glossary of terms
Paper 2 (coming
soon!)
Paper
3 (coming soon!)
Applicatons
menu
'positioning' (Applications
first page)
'communication
strategy'
'new
proposition development'
'innovation
& npd'
'customer
experience'
'internal
insight'
'corporate
identity'
|
