Hothouse ™ | KSBR Brand Futures

Your team (management, marketing, agency) meets ‘their’ team (your customers: hand-picked and prebriefed) in a tightly choreographed session where everyone gets to meet everyone else; think of it as speed dating for marketing.

We can design, recruit and facilitate it for you. We can deliver the training your team will need and we’ll collect the consumer reaction when your team’s gone home. We’ll report back to your team in a next-morning washup - what their customers thought, what they loved, what they hated and how they think you should progress to next-stage development for your ideas.

USE IT WHEN

You want the board to meet your new segmentation.
The Comms team wants to check all aspects of a new campaign
You need to detail all aspects of the proposition for a new service

THE BENEFITS

Cathartic and Stimulating: You’ll get immediate and detailed feedback. But more importantly, because the people who need to act on it (your team) are active participants in the session, they can put the decisions into action much more quickly and with conviction.
Fast: From briefing to debrief can happen in just a week-and-a-half. Your team’s involvement starts at about 4pm on Day-1 and ends at about 11.00 on Day-2.
Affordable: About the same price as 3 focus groups.
Fun: People don’t forget meeting their consumers when it happens like this. It’s a whole different world from eating takeaway food behind a one-way mirror.

CASE STUDIES

Recent projects for clients that have used the Hothouse technique: