But – better, faster, cheaper? How do you ‘tune-into’ consumers in other countries before you go out there, to cut the cost and risk of international research?

KSBR Expat SuperGroups™ exploit London’s status as THE multi-cultural city.

They’re a cost-contained dry-run, a practical and effective first-taste at the answers. Whole-evening sessions in Central London let you get face to face with an entire multicultural project without leaving the country.

From Swedish plasma TV buyers to Japanese seaweed-snackers – we’ve found them alive, well and living in London.

And willing to talk if you ask them just the right way…

Recent projects for clients that have used the Expat SuperGroups™ technique:

You can also see our other 'Signature' products which may be the benefit to your marketing research: