Until you have defined the essence of your brand proposition and desired personality - how you want your brand to 'sit' in the heads of the target audience - all marketing communication and product innovation risks going in the wrong direction. In contrast a clearly defined positioning acts like a tuning fork, bringing all the elements into harmony.

KSBR tackles positioning assignments across all spheres - from Consumer to Business and from Automobiles to Pressure Groups to Restaurants. All areas in which rapid social and competitive change make periodic refreshment and re-definition vital.

Positioning projects often combine internal / staff idea generation workshops with customer research. This integrated approach goes well beyond mere market research and it's what KSBR does best.

Click 'here' to see a KSBR article about brand positioning - or see case histories.
Below are links in order to all pages within 'Applications':

'communication strategy'
'new proposition development'
'innovation & npd'
'customer experience'
'internal insight'
'corporate identity'