Question: Why would a research-based company like KSBR be closely involved in Corporate Identity projects?

First answer: because our core skill is in understanding brands - and corporate identity is the most essential form of brand expression there is.

Second answer: for Corporate Identity to mean more than just 'changing the logo' requires the closest possible dialogue between strategy and creativity. Working together with our corporate design partners - 'The Farm' - we have the ability to deliver this promise.